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I nterim Project Management

We help our clients in their commercialization and internationalization needs. In addition to just managing the project, we act hands-on getting the job done, writing brochures and data sheets, negotiating contracts with our client customers' business partners, and giving product-specific sales training. We carry out those tasks that our clients do not have time for, or feel uncomfortable with doing for the first time. In some cases our customers just need a coaching partner to make sure they have not forgotten something vital.

As an example, please find a task list for a typical commercialization project underneath. In this example a company has already technically designed a product they would like to sell and they know its business feasibility – it has been decided to be launched. From an engineer's point of you, the product is almost ready, and from this angle the list may seem to be very exhausting and too time-consuming to accomplish. However, many of the tasks may be easy and some may be excluded from the project's first phase. But then again, in an R&D project a technically almost-ready product often means that only 20 % of the work has been done.

Would you like to hear more of how we could help you? Please give us a call or send us an email.

Example Commercialization Project Task List	
Copyright 2007-2009 Logos Innovations Oy  www.logos.fi	

1	MARKET STUDY
1.01	Plan market study
1.02	Approve market study plan
1.03	Define geographical area for study
1.04	Select n customers for survey
1.05	Select n potential distributors/partners for survey
1.06	Interview by phone the selected n customers for survey
1.07	Interview by phone the potential n distributors/partners for survey
1.08	Visit n survey customers (in n countries)
1.09	Visit n potential distributors/partners for survey (1 per country)
1.10	Finalize study report
1.11	Arrange n customer visits for xxxx exhibition
1.12	Arrange n potential distributor/partner visits for xxxx exhibition

2	BUSINESS STATEMENTS
2.01	Define value proposition
2.02	Define target customers after the market study
2.03	Define target geographical sales area after the market study
2.04	Define earnings and pricing principles
2.05	Define sales channel process
2.06	Define support and maintenance process
2.07	Decide marketing material languages
2.08	Create product roadmap
2.09	Set sales and margin targets
2.10	Set sales costs budget
2.11	Define delivery and warranty conditions

3	SALES, DELIVERY, AND SUPPORT PROCESSES
3.01	Define VAR (Value Added Reseller) sales process (marketing activities, forecasting, etc.)
3.02	Define delivery project process and organization (project deliveries)
3.03	Define after-sales support process (repair, calibration, tech. support, etc.)
3.04	Create a simple database for the installed base and version handling
3.05	Select one VAR and negotiate a distribution contract
3.06	Sign distribution contract

4	MARKETING AND SALES MATERIAL
4.01	Create data sheet in English
4.02	Create product brochure in English
4.03	Order printed brochures and data sheets
4.04	Create a selection guide in English
4.05	Create a price list and pricing guide in English
4.06	Create Powerpoint sales presentation in English
4.07	Create web pages for the product in English
4.08	Create a competitor analysis in English
4.09	Create a quotation template in English
4.10	Create sales training material
4.11	Create technical project training material
4.12	Create exhibition posters
4.13	Create a press release in English
4.14	Create customer seminar model and material in English
4.15	Create an magazine advertisement
4.16	Build a demo system for own use incl. s/w (separate project)
4.17	Build a demo system for sales channel use incl. s/w (separate project)

5	PRODUCT FINALIZATION
5.01	Freeze design and finalize specifications (separate project)
5.02	Document CE compliance
5.03	Document RoHS compliance
5.04	Document WEEE compliance
5.05	Document local compliances in target sales area outside EU
5.06	Document export restrictions outside EU
5.07	Create and document software drivers (in a separate project)
5.08	Create user manual in English
5.09	Create repair and maintenance manual
5.10	Define FAT (Factory Acceptance Test) procedure and documents
5.11	Define SAT (Site Acceptance Test) procedure and documents
5.12	Define spare part kits
5.13	Define product packing
5.14	Document calibration requirements

6	MARKETING ACTIVITIES AND TRAINING
6.01	Train project manager on the product
6.02	Train other project personnel on the product
6.03	Publish product on own web pages
6.04	Select magazines for the advertisements
6.05	Select magazines for the press release
6.06	Publish advertisement in the selected magazines
6.07	Publish a press release
6.08	Prepare xxxx exhibition in xxxx
6.09	Set goals for xxxx exhibition attendance
6.10	Attend xxxxx exhibition in xxxx
6.11	Hold sales training to the first VAR
6.12	Hold technical project training to the first VAR
6.13	Hold customer seminar roadshow in the first VAR's country
6.14	Select an exhibition to attend in the first VAR's country

7	SECURE FUNDING
7.01	
7.02	

8	PROJECT MANAGEMENT
8.01	Create project plan
8.02	Approve project plan
8.03	Manage and run the project
8.04	Create status reports once per month
8.05	Create final report
8.06	Hold a project-end party

20	EXCLUSIONS (Tasks not included in this project)
20.01	Translate sales material into other languages
20.02	Create application notes and white papers
20.03	Translate press releases into local languages
20.04	Publish product documentation in own extranet
20.05	Define software update policy and process
20.06	Translate CE-required user manual parts into local languages
20.07	Prepare an exhibition in the first VAR's country
20.08	Attend an exhibition in the first VAR's country
20.09	Product design freeze in a separate project
20.10	Demo system (2 pcs) tasks not included; their price is in the costs of this project

Logos Innovations Oy, Tel. +358 400 418919, Email logos{at}logos.fi, www.logos.fi
Copyright © 2009 Logos Innovations Oy. All Rights Reserved.
Photos from Saariselkä, Finnish Lapland by Jari Karpakka 2006.